Server Side Marketing Automation are Automation scenarios invoked in automated way from your Appgain.io App backend , examples of use cases are :
- 🙋 Customer OnBoarding welcome drip messages to teach the new user about your App/Website USPs, Features.
- 💰 Achieve First Purchase to motivate the new users to do the first order/purchase if they have installed the App since N days with No Purchase has been done.
- 👏 On Purchase to reward the users for doing a purchase and motivate them to do a
- 🎂 Birthday Gift send automated discount codes for customers on their birthdays
How it Works ?
To use Appgain.io Server Side Marketing Automation , you need to
1-Create Customer Segment
2-Create Automation Rule
Create Automation Rule at Appgain.io Dashboard that will determine what messages will be sent , when each message will be sent and over which channel , for example Abandoned Cart Reminder Rule will be like this :
|Message Title||Message Channel||Content||URL||GracePeriod (in Hours)|
|You Left The Happiness In Your Cart My Cart||Push Notification||Are we breaking up?💔||MyApp://Cart||1 Hour|
|still overthinking?||We all hesitate! Just go with the one you liked most 😉||MyApp://Cart||24 Hours|