Audiences
Rich user profile, user timeline, engagement analytics and segmentation
Features
- Rich User Profiles : View all of your user’s data in details with easy and simple analytics
- Filters : filter user by app install date , last seen , LTV ,last event etc and create segments from these filters
- Users Timeline : Know all about your user from the moment he installs your app!
- CSV Export/Import : Export all of your users data into CSV in a click!
- Users Lifetime Value : Know your users lifetime value of your users easily!
- Personalized Journeys : Personalize your campaign based on users behavior
- User Segmentation: segment your users and make retargeting for them much easier!
User properties
| user Property | Description | when? |
|---|---|---|
| userId | app user Id | |
| madid | advertiver id (iDFA or google advertising_id) | captured automatically by Appgain SDK |
| madidIdtype | advertising_id for android , idfa for ios | captured automatically by Appgain SDK |
| name | its setted from host app using user object | |
| user Email address | ||
| devices | array of IDFA/android_id for user devices | |
| usagecounter | increase every time the app get opened | captured automatically by Appgain SDK |
| msisdn | mobile number | its setted from host app using user object |
| appversion | its seted from host app using user object | |
| installationAt | is date that user created , insert it only when you create the user object | captured automatically by Appgain SDK |
| lastSeenAt | last the user opened the app ,and its updated every time the app get opened | captured automatically by Appgain SDK |
| city | captured automatically by Appgain SDK | |
| country | captured automatically by Appgain SDK | |
| operator | mobile network its setted from host app using user object | |
| ltv | total revenue from user , i.e. total purchase | with revenue tracking |
| devicemodel | captured automatically by Appgain SDK | |
| platform | ios or android | captured automatically by Appgain SDK |
| smartlink_id | id of SDL the used to acquire user, if it exist | on matching |
| reinstallcount | the number the app get installed after removed | on matching |
| reinstall_source | SDL-ID that caused the app to be reinstalled , if returning user and matching failed , then reinstall_source "organic"- on matching | |
| additonal pramas | any prams returned form matching , filed names and its values | on matching |