Audiences

Rich user profile, user timeline, engagement analytics and segmentation

Features

  • Rich User Profiles : View all of your user’s data in details with easy and simple analytics
  • Filters : filter user by app install date , last seen , LTV ,last event etc and create segments from these filters
  • Users Timeline : Know all about your user from the moment he installs your app!
  • CSV Export/Import : Export all of your users data into CSV in a click!
  • Users Lifetime Value : Know your users lifetime value of your users easily!
  • Personalized Journeys : Personalize your campaign based on users behavior
  • User Segmentation: segment your users and make retargeting for them much easier!

User properties

user Property Description when?
userId app user Id
madid advertiver id (iDFA or google advertising_id) captured automatically by Appgain SDK
madidIdtype advertising_id for android , idfa for ios captured automatically by Appgain SDK
name its setted from host app using user object
email user Email address
devices array of IDFA/android_id for user devices
usagecounter increase every time the app get opened captured automatically by Appgain SDK
msisdn mobile number its setted from host app using user object
appversion its seted from host app using user object
installationAt is date that user created , insert it only when you create the user object captured automatically by Appgain SDK
lastSeenAt last the user opened the  app ,and its updated every time the app get opened captured automatically by Appgain SDK
city captured automatically by Appgain SDK
country captured automatically by Appgain SDK
operator mobile network its setted from host app using user object
ltv total revenue from user , i.e. total purchase with revenue tracking
devicemodel captured automatically by Appgain SDK
platform ios or android captured automatically by Appgain SDK
smartlink_id id of SDL the used to acquire user, if it exist on matching
reinstallcount the number the app get installed after removed on matching
reinstall_source SDL-ID that caused the app to be reinstalled , if returning user and matching failed , then reinstall_source "organic"- on matching
additonal pramas any prams returned form matching , filed names and its values on matching

User Events