Events
The term "Event" encompasses all the user actions carried out when engaging with your mobile apps, website, and campaigns. It encompasses the various interactions and activities users perform throughout their journey, providing valuable insights into user behavior and engagement patterns. By tracking and analyzing these events, businesses can gain a deeper understanding of user preferences, optimize their apps or website, and make informed decisions to improve the overall user experience.
Tracking user actions, such as clicking on a product to view its details, is important for understanding user behavior. By tracking this action as the "Product Viewed" event, businesses can measure user engagement and their progress towards making a purchase. This enables personalized marketing strategies and improves the likelihood of converting users into customers.
Events are classified into 2 categories in Appgain:
- System Events: Pre-defined by Appgain.io, automatically tracked for platforms post integration.
- Custom Events: Defined by you for each platform and logged through the respective SDKs,Usually our Account Manager will recommend to you set of them during integration phase .
System Events
The following System Events are logged by Appgain Engine
| Event type | Action | Values Keys | Smartlink_id | when ? |
|---|---|---|---|---|
| smart link | open | SDL URL + parameters object + location object +header object+userId | [smart link Id - organic] | when user open SDL |
| smart link | matching | SDL URL + parameters object + location object +header object+userId | [smart link Id - organic] | when app installation from SDL is detected |
| smart link | deeplink opened | SDL URL + parameters object + location object +header object+userId | [smart link Id - organic] | when app Open from SDL is detected |
| appInstalled | [tracked - organic] | if (tracked) {SDL URL + Extra parameters} | [smart link Id - organic] | when app installation is done , from any source |
| appUninstalled | removed the app | when app possibly removed | ||
| appUninstalled | removed the app(BadDeviceToken) | BadDeviceToken | ||
| appUninstalled | removed the app(DeviceTokenNotForTopic) | DeviceTokenNotForTopic | ||
| appUninstalled | removed the app(InvalidParameters) | InvalidParameters | ||
| appUninstalled | removed the app | InvalidRegistration | ||
| appUninstalled | removed the app(MismatchSenderId) | sender Id used to send android push is not matching the one used in the mobile App | ||
| appUninstalled | removed the app(MissingDeviceToken) | MissingDeviceToken | ||
| appUninstalled | removed the app(NotRegistered) | NotRegistered | ||
| appUninstalled | removed the app(Unregistered) | Unregistered | ||
| appOpen | [from Deep Link-from Push - organic] | [Smart Link ID - organic] | ||
| received | campaign name , campaign Id | |||
| SMS | received | campaign name , campaign Id | ||
| appPush | received | campaign name , campaign Id | [smart link Id - organic] | |
| appPush | open | campaign name , campaign Id | [smart link Id - organic] | |
| appPush | dismiss | campaign name , campaign Id | [smart link Id - organic] | |
| appPush | conversion | campaign name , campaign Id | [smart link Id - organic] | |
| webPush | received | campaign name , campaign Id | ||
| automator | trigger | automessage Name , automessage Id | On Automation Journey triggered | |
| automator | received | automessage Name , automessage Id | On Automation Journey message is received | |
| automator | open | automessage Name , automessage Id | track only appPush open | |
| automator | conversion | automessage Name , automessage Id , conversion_value | [smart link Id -organic] | track only appPush conversion |
| purchase | [from Deep Link - from Push - from automator organic] | conversion_value , smartLink Id , campaign Id , Automation Id | smartLink Id | |
| landing page | open | URL |