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Getting Started

Web Push Notifications

Web Push Notifications are a highly effective tool that allows you to engage with your customers directly through their web browsers. These notifications appear as clickable alerts, even when users are not actively on your site, helping you reach your audience instantly. For e-commerce businesses, this means you can drive traffic, promote products, and re-engage customers without needing their personal contact information.

How Web Push Notifications Benefit E-commerce

  1. Instant Communication: Send real-time updates about product launches, flash sales, or special offers directly to your customers' devices.

  2. High Visibility: Unlike emails that might get lost in the inbox, web push notifications are delivered directly to the user’s browser, making them hard to miss.

  3. Personalization: Customize your notifications to include specific messages, such as reminders about abandoned carts or personalized product recommendations, to increase conversion rates.

  4. Conversion Optimization: By targeting users who have previously shown interest in your products, you can improve the effectiveness of your marketing campaigns.

Limitations on Apple Devices

Currently, Web Push Notifications are not fully supported on iOS devices (iPhones and iPads). This is due to the lack of support for the Web Push API in Apple’s Safari browser for iOS. However, notifications are supported on macOS through Safari. Despite this limitation, web push remains a powerful tool for reaching users on other platforms.

Key Features of Web Push Notifications

  1. Delivery Scheduling

  2. Flexible Timing: Automate and schedule notifications to be sent at the most effective times for your audience.

    • Immediate: Send notifications instantly.
    • Scheduled: Set a specific time to send notifications.
    • Recurrent: Automate notifications to go out hourly, daily, weekly, or monthly.

  3. Emoji Support

  4. Enhanced Engagement: Add emojis to your notifications to make them more engaging and lively, increasing the likelihood of interaction.

  5. URL Integration

  6. Direct Links: Attach URLs to your notifications, allowing users to:

    • Open any webpage directly from the notification.
    • Open Short Links, driving traffic to specific marketing campaigns.

  7. Bulk Campaigns and One-to-One (O2O) Notifications

  8. Comprehensive Insights: Monitor and evaluate the effectiveness of your campaigns with detailed statistics and reporting.

  9. Scalable Communication: Whether targeting a broad audience or sending personalized messages, the platform supports both bulk and individual notifications.

  10. Robust REST API

  11. Automation: Integrate web push notifications with your existing systems through Appgain.io’s REST API, enabling automated campaigns and personalized messages.

  12. No-Code Installation

  13. Easy Integration: Set up web push notifications effortlessly on platforms like Shopify, Salla.sa, and Micro MicroPages without any coding required.

  14. Flexibility

  15. Subscriber Collection: Even if you don’t have a website, you can still gather web push subscribers through the default integration with Short Links.

  16. Browser and Platform Support

  17. Compatibility: Web push notifications are supported on major browsers, including Chrome, Safari, and Firefox.

  18. Cross-Platform: Notifications work seamlessly on both desktop and Android devices, ensuring broad reach.

  19. Works on Shopify , HTTP , HTTPS and WordPress Websites

  20. Delivery Scheduling: schedule it and forget it , Automatically send relevant notifications to users. with many options like
    • Immediate
    • one time later
    • recurrent : hourly , daily , monthly , weekly
  21. Segmentation Targeting : Create personalized notifications for specific user segments with options like
    • all users
    • a segment of users identified with your app userIds
  22. User communication preference management : user can opt out/opt in , using Appgain.io Web SDK
  23. Web Push On Event : Increase marketing relevance by running automated behavior-based push campaigns , thanks to Appgain.io Automator
  24. Push text only or with.out URL
  25. Notification Templates : Spend less time and efforts on push marketing campaigns with reusing your Push Messages Templates
  26. Emoji support : better engage your users and give live to your pushes

  27. append URLs to your push to do :

    • open any URL
    • open Smart Deep Link(deep link)
    • open Micro Pages

  28. Bulk Campaigns or O2O : Get the whole picture of your marketing campaigns' efficiency with comprehensive statistics.

  29. Time zone sensitive: send your campaigns to different time zones
  30. Detailed Analytics :Evaluate efficiency of your push campaigns with comprehensive statistics
    • Sent/failed per platform
    • Subscribers Acquisition channel : websites, Micro Pages
    • Subscribers Opt-in vs Opt Out
    • Subscribers locations
  31. Rest API : automate campaigns and one 2 one notifications with integration with your system via our Rest API
  32. Web JS SDK : easily to integrate with your website
  33. Flexible : even if you do not have a website , get web push subscribers , thanks to default integration with Micro Pages
  34. Supports : Chrome only
  35. Platforms : Desktop , Android , iOS (not supported due to Apple Restructions )

How To add it to your website ?

Add Appgain Web JS SDK